Fordham & Dominion Brewing was looking for a complete redesign of their packaging. This included can labels, bottle labels, six-pack carries, mother cartons, taps, and keg rings for six of their most established beers. They were seeking a clean design that would appeal to a new, younger drinker. The designs also needed to work together as a cohesive family that could be expanded upon in the future.
Custom illustrations, bold type and limited color became the key identifying elements of the can design, allowing them to stand out on shelves of overly complicated designs.
The redesigned can and bottle labels, packaging and POS materials can be found in Maryland, Delaware, Washington D.C., and southern Pennsylvania.
