ROLE: Campaign Concept, Designs, Production

Brew at the Zoo is the Maryland Zoo’s largest annual fundraising event. I was in charge of concepting the campaign and executing all of collateral associated with the event. The audience is primarily young adults, so I chose to pair bright and bold colors with hand drawn illustrations of some of the animals from the Zoo’s newly renovated exhibits. I created a system for the illustrations, colors, and additional design elements that could be used across a wide variety of deliverables including coasters, apparel, posters, tickets, and digital assets.