ROLE: Brand Concept, Website Design, Photoshoot direction, Production

Viocity Group, formerly known as Herr & Sacco, began in 1949 solely as a metal working facility but has since grown to encompass several other companies. Because of this growth, Viocity needed a new outward facing marketing strategy that reflected this change to their customers while conveying all of their various offerings. A large part of the restructure was creating the umbrella company ‘Viocity Group’ and then developing a structure within this parent company for all of Viocity Group’s subbrands. I was responsible for branding the new Viocity Group, rebranding all of the existing sub-brands, creating a brand guide and several print pieces, directing photo shoots, and designing their website.